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Love instant photography? Join Polaroid Membership for 10% off your first order (within 30 days). Get early event access, year-round 30% off accessories, and more. Free and easy to sign up!

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Meet the Polaroid Go Generation 3.

From Polaroid Pictures to Perception: Enter the world of Edwin Land's Retinex Theory

Be even more creative with your Polaroid camera and film.

Preservation. Life. Chemistry.

Real life is not black and white.

Gute Dinge kommen in (Generation) 3

In conversation with Alan Schaller

Polaroid x Keith Haring: Made to break rules

Reclaimed Green: Experi-mental Chemistry

Real life is a pain in the ass. That’s why it’s worth it.

The Go create project: Madrona Redhawk on creating for yourself

The Go create project: Arlo Parks on inspiration

The Go create project: Quinn Whitney Wilson on creative blocks

What’s New (and Blue) in Gen 2: Polaroid Go

The ‘Imperfectionism’ Guide

Reclaimed Blue 600 Film: Under the microscope